TK FLEXTRONIC is own brand of "Cable TC"

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TK FLEXTRONIC is own brand of "Cable TC." How has it appeared? What is it like? These and other questions will be answered to the CEO "Cable TC" Irina Kudryavtseva.

How did the idea to create your own brand appear? How did you go to translate this vision into reality?

The idea of ​​creating its own brand was  in the air for a long time, but when the leadership of the Civil Termocool ripe for this project appeared, all clearly understood that it would be desirable to create, to avoid deficiencies, and to aspire it -  own experience prompted much. I wanted to create a brand that would differ in uncompromising quality. Then developed a plan, and began to act consistently. A sequence, as they say, confirms the reliability of our brand. If our actions are consistent, we begin to trust.

How much time has passed since the emergence of the idea of ​​creating their own brand to its realization? 

The task was not easy. To find a suitable cable manufacturer took about a year. I had to shovel a lot of information, statistics, learn from the experience of competitors, and had to go to small compromises. As a result, we opted for the Turkish producers and ERSE Kablo KABTEK Kablo, which met all our requirements - quality materials, the latest technology, and the best time of manufacture. The brand name was born by itself-TK FLEXTRONIC

What do you mean under own brand? 

Own brand TK FLEXTRONIC-this image in the eyes of our customers and partners is a reflection of our values ​​and the importance of their own brand, i.e. proximity to the needs of the target audience and the desire to assist customers with the selection of high-quality cable. And it's not pretentious words; it is the reality of life. That is the significance, a constant reciprocal process - first you make the effort to help someone, in return you get an assessment, etc. And to really interest the customer, the distributor should know what somebody needs  whom he so ardently persuades . It is first. And secondly, it is desirable that before the beginning of the conversation, the client has already had the belief that the person with whom he now speaks is in a position to give him what he really needs.

Did you face with the doubts inthe success of the project?

There were pessimists who said: "Try it! Hardly it happens! " Certainly, there were disappointments, as in any other business. The main difficulty we encountered was that we had to create not only a new brand TK FLEXTRONIC, but to promote it at the electrical market, it is no secret that the price of imported goods above the national. But also the quality of imported goods is the highest, the pros are obvious during installation and operation, so clients will gladly pass on this brand.

What are the stages of the process of running the brand TK FLEXTRONIC? 

The first and most important step is training and information gathering. The quality of raw data about the market and the audience (consumer) depends on the life force of the brand. Therefore, we have carefully studied the competitors, their respective logos, design, advertising, their trade offers (range of services, their cost, especially the service) and the target audience (who are guided on whom to call). All information is very useful for us in promoting the brand in the market.

The second stage, I repeat - it is to find reliable suppliers. With this we are very lucky. We signed contracts with industry leaders in Europe, and we have good distribution contracts and flexible system of discounts. And, of course, we have reinforced their brand certificates of conformity and produced a trademark registration to operate in a legal environment.

In addition, the brand must show consumers all the benefits of its acquisition, so the brand product should be of the correct description, we are making technical descriptions, focused on important market and audience properties brand to reflect the current needs precisely.

TK FLEXTRONIC 

Features
Operating temperature: -40 ° C to +70 ° C
Conductor (TPG) of copper wires according to VDE 0295 Class 5
- Insulation: special PVC
- Color coded cores
- Cores twisted together
- Outer sheath: special PVC composition
- Sheath color: silver-gray (RAL 7001)
Application:
Operating temperature range: Flexible: -5 ° C to +70 ° C fixed from -40 ° C to +70 ° C
Cable is used to connect electrical installations in dry and wet areas in nuclear power plants, heating plants and air conditioning systems. It can be used outdoors with UV protection and temperature compensated.
Minimum bending radius:
movable installation: 15 x cable diameter
Fixed installation: 4 x cable diameter Rated voltage U0 / U:
up to 1.5 mm2: 300/500
2.5 mm2: 450/750
- Test voltage: 3000 V
- The shell is resistant to oils and chemicals, has a strong flexible structure
- Flame retardant in accordance with IEC 60332-1

We always have a presence on the stock this product and it is quickly delivered to the customer. 

Well, finally, the main stage is the promotion of the brand in the market positioning. This is a long stage, which requires not only time, but substantial investments, human resources and attention.

What are you working at the present time? 

Now we are working on the formation of customer loyalty to the brand TK FLEXTRONIC, considering all the features of the brand and creating the image, promotional materials and personal communication with the client. This is an important stage in the life cycle of the product. Trying to learn is not quite typical to sales formats, working with the Internet audience. Under any client request we seek acceptable solutions.